iPad-everythingbusinessApple is always making waves. Last week we were informed of Steve Jobs’ medical leave of absence, leaving everybody to wonder where the future of Apple lies. Tim Cook may not have to make drastic changes quite yet; Apple is booming and just posted record revenues in Q1 2011. However, despite the good news Apple still has plenty of uncertainties. Will they continue to innovate their products? Will we see a perfect tri-fecta of iPad, iPhone, and Macbook synergy? A lot is left unknown, and despite the departure of Jobs, the future of Apple… Read More

Two weeks ago over 140,000 people showed up as the Consumer Electronics Show (CES) rolled through Vegas. The function showcased the newest designs and developments in the technology industry. This event acts as a barometer for consumer and small business tech products.

2011 is the year of the tablet. As tablets begin to shift from novelty items to functional business tools, more and more tech companies are innovating and planning for the future of tablets.

Motorola Xoom

It would be hard to not mention this years “Best in Show” gadget, the Motorola Xoom. The… Read More

Internet Marketing is like sail boating across the ocean, you may know what the weather is now, but it will likely change. Your website is your boat, a well laid out website will take you much further in your marketing endeavors than an outdated website. If you plan on reaching the other side of the ocean (online marketing success), you must take a few things in to consideration when developing your web marketing plan. Since this plan is a living, breathing document, adaptation to your environment will help you succeed in your journey.

YourRead More

Google is hurting, numerous failures in 2010 and an unsustainable business model will lead them down the same path as Microsoft and Yahoo! According to a TechCrunch article by Jon Evans, “Can Google Get Its Mojo Back?” the company is on verge of collapse stating, “they could conceivably lose 90% of their business in the space of a few months, if a qualitatively better search engine comes along. That’s not likely to happen, but it could.”

It seems very unlikely that Google will fail, because it is so entrenched in almost everything… Read More

icecandleIt’s time for small businesses to take a flame to that hiring freeze, and start investing in their most valuable assets. According to Kate Rogers at  Fox Small Business Center, “The U.S. unemployment rate fell from 9.8% to 9.4% in December with the economy adding 103,000 jobs.”

The economy has hit small business the hardest, and unemployment has been an indicator of the overall economy as of late. But this news is a positive indicator that small businesses are beginning to hire and create jobs.

The economy has forced businesses to find… Read More

2011 will bring about major budget shifts for many marketers. In 2010 we could never have anticipated the rapid growth of social media. In 2011, marketing budgets will include a heavy dose of social media, but to eMarketer, it will be for the wrong reasons. Companies are moving from cautious experimentation to full implementation for much of their social media marketing.

Many companies saw success at social media marketing in 2010. With that success, many competitors are fearful of losing more ground so they are investing more heavily in to their social… Read More

So you need a logo for your business? A logo incorporates everything your business is about;  from the color to the emotional design elements. On your search for a logo designer, it may be the most cost effective solution for you to outsource your design. Whether you are entrusting your logo with a single company or hosting a design contest, a logo can help the success of landing pages and online marketing. Here are some online resources for your logo design.

Contest

1. 99 Designs 99 Designs gives… Read More

hand-targetBanner ads are getting no respect these days. As rich media and video ads are intruding on to websites and annoying visitors, banner ads are the humble underdog in webpage advertising. According to an online AdweekMedia-Harris Poll, 43% of respondents said that banner ads are the medium they ignore or disregard the most. With most marketers shifting their focus to rich media and search engine advertising, banner ads offer a chance to play where others aren’t playing. However, the only way you will reap the benefits of banner advertising is to make… Read More

business-plan-pictureBusiness plans may provide a strong backbone for your company direction, but the customers are the legs of the operation. End users may provide your business some of the most valuable insights.

New business ventures are an exciting mix of emotions. From turning ideas into actionable goals to sizing up vendors; launching a new business is tough. A business plan is a reference for everything about the business. Business plans however, may burden your startup and lead to failure. Traditional formatting of business plans include long term goals based on industry reports, census data and… Read More

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