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In order to sell most products it’s necessary to develop a market for them.  This is done mostly through various forms of advertising.  When a demand is established a supply will be close to follow.  Nearly all forms of advertising rely on writing of some sort.  Even if there’s nothing written in the ad itself, you can be sure that someone along the way had to come up with an idea and write it out clearly beforehand. 

Copywriting refers to this particular type of writing and is a marketable skill in the increasingly commercialized world in which we live.  A skilled copywriter can use various techniques in order to make a product visible in a competitive market.  Because language is the ultimate persuasive tool, it’s words that at the most basic level sell products.  Images are great for advertising but even images play on ideas which are given shape by words.