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Direct response marketing is a unique brand of marketing, set a part from other forms because it is when the consumer contacts the advertiser, as opposed to an advertiser contacting the consumers like telemarketing. By showing a deal for a product, and explaining in depth what the product is, the advertisement will then give a “call to action” to the potential customer, and then give a means of contact, usually by e-mail, telephone, or mail.

Different media outlets who use for this form of marketing are radio, magazines, newspapers, and television, usually in the form of infomercials. The benefits of a direct response marketing campaign are that the feedback can be quantified through immediate responses.